Here we have collected different kind of business related topics for you. Within each menu item you will find a practical worksheet, several tools and background information on the topics.
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Creative Business Map, The Book
Creative Business Map is a method to quickly, easily and systematically develop a business model for companies or self-employed persons within the creative industry. It provides insight into the basic plan of the company in a short, concise, clear and visual way.
How to start an Initiative
When do I start an initiative? How do I go from idea to form? What does the world around my concept/plan look like? Where to start? How do I involve people? How do I achieve continuity? How do I find a place? Can I get money? These are the questions […]
Getting Money
Money is an integral part of many projects you will work on. However it is just that: a part of the whole and usually not the goal. That being said, money makes project execution feasible and it will help you grow your independent practice.
Fundraising
Finding financing for your projects and/or your art practice is a recurring ritual for many artists. One particular topic is getting that coveted grant money. It is a process in which you immerse yourself in your own art practice (content), but also in the funds and subsidy schemes (resources). Learn…
Presentation Skills & Storytelling
Most great ideas and products will be made public at a certain point. Whether it is presenting a project or pitching your concept; presentation is a part of your work. The success of your story depends on strong content but also on how you’ll deliver the message.
Copyright, Contracts & Legal Affairs
When you create, use, remix or sell work you have to think about who owns the rights to that work. It all starts with you, the creator. You own your work. However there are more types of intellectual property (IP) that you can own. Once you start interacting with others…
Project Management
Project management done right will actually give you HEADSPACE. Room to breath and really focus on every aspect of the artistic process while at the same time providing time to deal with the organisational and business aspects of your work. Let’s get things done.
First Considerations
STEP 1: First Considerations
Your Own Narrative
STEP 2: Your own story Understanding why you do what you do and create what you create is important.
What
STEP 3: Being able to describe what you create is important. Not only for your own understanding, but especially to be able to communicate about it with others.
Process (A & B)
Sheet 4: Process Understanding how you work and when to make certain decisions is essential.
Network
Sheet 5: Network. By network, we mean more than just customers. It also includes people who inspire you, for example.
Strategic narrative
Sheet 6: Strategic narrative To create a strong strategic narrative.
Acquisition Circle
Sheet 7: Acquisition Circle. You can make strategic choices in how to approach your network.
Getting Clients
Sheet 8: Getting Clients. You can further develop the strategy you determined in sheet 9 into smaller steps.
Telling Your Story
Sheet 9: Telling Your Story. Determine which channels you want to use to tell your story and what goal you want to achieve.
Cost of Living
Sheet 10: Cost of Living & Business. This helps you focus on your work by eliminating financial uncertainties.
Income Possibilities
Sheet 11: Income Possibilities
Plan
Sheet 12: Plan: What are your actions for the first six months?
Price
Setting a price for your work is complicated. It depends on many factors. Some of those factors are determined by the environment and others you may be able to determine yourself.
Testing ideas, assumptions & products
Testing business ideas basically means sharing it with others in a certain way before rolling it out completely. No matter how good your idea or prototype is or seems, often sharing provides very relevant information that you can use to sharpen your idea or prototype.
Acquisition & Sales
Acquisition & Sales Using a tactic to expand your network or connect with someone can have many benefits. In this section, we’ll show you which tactics you can use and make your own. You can build a network in different ways. Here is a basic explanation of the two tactics […]